Hip-Hop/R&B Is Now More Popular Than Rock Music

2016 American Music Awards - Roaming Show2016 American Music Awards - Roaming Show

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In this day and age where White girls are credited for bringing back cornrows and White rappers are snagging Grammys for Best Rap Album, it comes as no surprise that hip-hop/RB is now the most consumed genre in the United States.

According to Nielsen, who’ve been responsible for tracking album and single sales for decades, hip-hop/RB have been responsible for 25.1 percent of the music consumed in America — surpassing rock music (which checks in at 23 percent). Forbes reports that this shift in consumption has something to do with the surging popularity of streaming services. Rock is still the most popular genre when it comes to the sale of albums, earning 40 percent of all sales in the U.S. However, as we all know, album sales are a thing of the past when compared to the easy access of streaming.

Hip-Hop/RB is reportedly responsible for nearly 30 percent of all on-demand streams across the country. When it comes to these stats, you can thank stars like Beyoncé and Drake for keeping things afloat, despite the fact that albums aren’t selling like they use to. Drizzy’s latest album, More Life, has been streamed more than a billion times on Spotify. Back in March, he became the first artist to reach 10 billion streams on the service.

No wonder all of these pop stars are trying to hop on tracks with artists like Migos and Kendrick Lamar. #StayWoke



1. 1. RIck Ross forgot about the drama as he hit the stage with his MMG artist, Omarion. || Photos: Getty


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2. 2. Machine Gun Kelly had the ladies on deck at the 2012 BET Hip Hop Awards. || Photo Credit Getty


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3. 3. The man who can’t say no to rachet, Juicy J hit the stage at the 2012 BET Hip Hop Awards. || Photo Credit Getty


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4. 4. Meek Mill hit the stage at the 2012 BET Hip Hop Awards. || Photo Credit Getty


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5. 5. Q-tip Phife Dawg hit the stage at the 2012 BET Hip Hop Awards. || Photo Credit Getty


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6. 6. Rick Ross got his shirt off at the 2012 BET Hip Hop Awards. || Photo Credit Getty


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7. 7. Young Jeezy forgot the drama and hit the stage with Wiz Khalifa at the 2012 BET Hip Hop Awards. || Photo Credit Getty


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8. 8. 50 Cent hit the stage at the 2012 BET Hip Hop Awards for a tribute to Chris Lighty. || Photo Credit Getty


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9. 9. Rick Ross brought Diamond out. || Photo Credit: Getty


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10. 10. Missy Elliot hit the stage at the 2012 BET Hip Hop Awards for a tribute to Chris Lighty. || Photo Credit Getty


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11. 11. Q-Tip hit the stage at the 2012 BET Hip Hop Awards for a tribute to Chris Lighty. || Photo Credit Getty


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12. 12. 2 Chainz got on the piano for his performance. || Photo Credit Getty


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14. 14. T.I. hit the stage at the 2012 BET Hip Hop Awards. || Photo Credit Getty


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15. 15. Kirko Bangz hit the stage at the 2012 BET Hip Hop Awards. || Photo Credit Getty


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16. 16. Kendrick Lamar hit the stage at the 2012 BET Hip Hop Awards. || Photo Credit Getty


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17. 17. Several hit the stage at the 2012 BET Hip Hop Awards to pay tribute to Chris Lighty. || Photo Credit: Getty


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18. 18. Diddy, French Montana and Future hit the stage at the 2012 BET Hip Hop Awards. || Photo Credit Getty


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19. 19. Future hit the stage at the 2012 BET Hip Hop Awards. || Photo Credit Getty


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20. 20. Diddy got jiggy hit the stage at the 2012 BET Hip Hop Awards. || Photo Credit Getty


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